Meta's auction is fully automated. The agencies still A/B-testing two ads per quarter are losing the only lever they have left. Volume + signal-fed creative testing is the playbook now.
A/B testing two static creatives. "Hopefully one wins." Audiences picked manually, retargeting hand-built, signals leaking due to iOS.
AI-generated copy + image hooks tested against statistical winners. Advantage+ campaigns fed with clean Conversion API signals. Every week the creative bar rises.
Meta's algorithm is hungrier than your account manager. Feed it.
Briefs, production, testing, scaling — orchestrated by senior creative leads and AI agents that never sleep. The output is more good ads, faster.
A weekly assembly line: hook briefs, copy variants, image generation, motion edits, and a statistical testing layer that picks the winners and kills the losers automatically.
Advantage+ Shopping & Lead campaigns fed with clean signals. Lookalikes off purchasers, retargeting sequences mapped to LTV.
03Server-side tracking via CAPI gateway, deduplicated with the pixel, enriched with offline conversions. Recover the iOS data your competitors are leaking.
04Vertical-native creative production. Hook-first, signal-tuned, edited at the cadence Reels algorithm rewards.
05Hook generator · copy multiplier · image-prompt agent · winner-pattern extractor. Always-on agents producing creative options at the cadence your testing pipeline demands.
06Multivariate tests with proper sample-size math. No "I think ad B is winning" — we ship a confidence interval with every winner.
07Account-quality monitoring, reinstatement playbooks, Business Manager hygiene. We've recovered banned accounts before — but prevention is much better than cure.
08Every creative tracked, every cohort attributed, every dollar deduplicated. Triple Whale + custom views. iOS-resilient.
Senior creative direction + AI agents + statistical rigor. The fastest way from "ads aren't working" to "ads are the engine."
Account audit, CAPI health-check, creative inventory, audience map. We surface the wasted spend in 7 days.
Creative strategy, hook framework, audience structure, CAPI deployment. Brief library shipped to senior strategists for sign-off.
Hundreds of creative variants live. Multivariate tests structured properly. AI agents shipping new hooks daily, agents extracting patterns from winners.
Winners moved to scale campaigns. Continuous creative cadence at the pace the algorithm rewards. Audience structure reset around new winners. The engine compounds.
CAPI server-side, multi-touch attribution, creative-research stack, and AI agents wired into our internal testing framework.
A 3D mailbox configurator engineered for spec-heavy decisions, plus full-funnel acquisition. Meta Ads + Google Ads driving qualified configurator sessions, creative tested across Feed, Reels, and Stories.
Live site Google Ads · paid-media partner B-Corp UK · surplus-produce DTCSearch and Performance Max for a sustainability-led DTC food brand. The same creative-testing rigor and bid-model discipline we bring to Meta — applied to Google Ads. Bid models tuned for margin, audiences segmented by mission-fit shoppers.
Live site Google Ads · paid-media partner Scaling EU ski retail · seasonal peakEuropean ski-equipment retailer running highly seasonal demand cycles. Search + Performance Max structured by intent, smart bidding tuned weekly, weather-aware budget shifts that capture every cold front.
Live siteFixed scope, fixed timeline, clear fee — usually 90 days from kickoff to first measurable ROAS lift. Flat project fee for a defined deliverable, or a rolling engagement with a performance bonus on ROAS or CPA. We never take a cut of your media spend.
Book a strategy callHonest answers from senior media buyers. No "10× ROAS in 30 days" promises.
First wins ship in week 4 (CAPI fixes + creative refresh). Measurable CPA improvement 30–60 days. Compounding ROAS from month 3 onward. Faster claims usually involve borrowing your existing winners and calling it strategy.
We produce. Senior creative leads write hooks, AI agents generate copy variants and image prompts, motion editors handle Reels. Every creative is briefed and approved by a strategist on your account — not outsourced to a volume shop.
Standard pixel-only setups are leaking a meaningful share of your conversion data, and Advantage+ campaigns get worse when they're flying blind. We deploy Conversion API server-side (Stape / CAPI Gateway) on every account during setup, dedupe with the pixel, and enrich with offline conversions. The signal loss disappears.
$20k/month minimum spend for new Meta engagements. Below that, the algorithm doesn't get enough conversion volume to learn fast and our creative cadence is more than the account can absorb. We'll be honest on the call.
All three — and we let the algorithm decide. Reels-first creative is winning for most DTC accounts (cheaper inventory, higher engagement). Feed is for retargeting + brand-safe storytelling. We brief once, edit per surface, test in parallel.
It happens — usually for unrelated reasons (Business Manager history, an old admin's Page restriction, IP flags). We monitor account quality continuously and run reinstatement playbooks when needed. We've recovered banned accounts for clients before — but prevention is much better than cure, so we're paranoid about it from day one.
