Field notes from the AI marketing edge.
Playbooks, case studies, and unfiltered takes from the team. New posts roughly every two weeks.
The new SEO is two SEOs.
How we structure content for both Google's blue links and ChatGPT's answer panels — and why most agencies are still optimizing for one channel and losing both.
Why we charge by outcomes, not the month.
Most retainer-based agencies burn client trust by month three. We redesigned our pricing from scratch — productized scope, fixed timeline, outcome-tied fee. Here's the math.
Anatomy of an agentic stack.
The exact workflows we run across paid media, SEO, and ops — what's automated, what isn't, and the moments where humans must intervene.
What ChatGPT actually cites.
We reverse-engineered citation patterns across four LLMs. The signals look surprisingly close to classic E-E-A-T — with a few twists worth knowing.
Three patterns that compound.
Across our DACH, USA, and UK clients, the same three operating habits separate compounding accounts from one-shot wins.