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Why Your Site Must Imperatively be Mobile Friendly?

Wondering why your site needs to be mobile compatible? For two reasons: on the one hand, it is a referencing criterion but above all, it is a great way to improve the user experience. So, if your site is not yet optimized for mobile, it's time to fix it!

Mobile Friendly and Responsive Design: What Differences?

Before getting to the heart of the matter, let's start by knowing what we're talking about!

A mobile friendly or mobile compatible website complies with the Google guidelines put in place in April 2015:

The site must not use software such as Flash;

The text must be readable without the user to zoom in or scroll down the page;

The links must be easily clickable and therefore sufficiently distant.

To sum up, if your site uses the current technologies, that it adapts to the size of the screen of the user while offering a comfort of navigation, you have all the chances that it is mobile friendly and therefore, of be well positioned in Google's results.

To verify that your site is mobile-friendly, go to this Mobile Compatibility Test tool : Enter the URL and run the scan. If your site is not compatible, the tool will do a quick scan, display the page as it is viewed on mobile, and give you tips on how to improve it. Responsive design is one of the criteria for being mobile friendly. The URL and the HTML code are identical to the "classic" site, the CSS language makes it possible to adapt the display of the page and the design according to the size of the screen of the apparatus used.

Frequent optimizations and a possibility of effective maintenance

Responsive design facilitates the mobile user experience and makes your site accessible and readable.

How to Make Your Mobile site Friendly?

We have seen to make his mobile site friendly, it is possible to use the responsive design. This allows you to share your content with a single URL , reduce the risk of errors, and reduce load time since no redirection is required. To learn more, including to make sure you're not blocking access to Googlebot, visit this Responsive Web Design page by GoogleDevelopers .

Then you can also use dynamic serving. This allows you to keep a unique URL but diffuse different HTML and CSS codes . By adding an "HTTP Vary" header on your pages, GoogleBot will adapt the display of the site according to the terminal used by the user. The main advantage is to keep a single URL but it is a more complicated and technical solution to put in place.

Finally, you can opt for separate URL configuration : thus, each of your computer pages has an equivalent URL for mobile. You've probably noticed, these are the URLs that appear on your mobile and start with "m.site.com".

Although the responsive is recommended by Google, there is no ideal solution: depending on your site and your problems, one solution will suit you better than another. Whatever your choice, as long as the solution is well configured your site will be taken into account by Google's robots.

Every day, 50.7% of the French connect via their smartphone ( source ), so it becomes essential that your site can be viewed on mobile!